The women in the Stoli ad are there for looks and fantasy. The male audience sees this ad and automatically thinks that if you drink Stoli or order Stoli at the bar, you will get beautiful women. The target audience for this ad is men ages 20-40. The women in the ad are having a night out at the bar.
The Visa ad is kind of confusing. The ad itself has nothing to do with credit cards at all. I would'nt have known it was a Visa ad if it didn't say Visa. Visa is using one of the most common ways to sell a product... Sex. To me, the ad is saying if you want to go get tattoos you have the right to, and your Visa card will always be there for you whenever you need it.
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